Three books to boost your digital fundraising strategy.
These days there are tremendous resources online for discovering all about how to run a PR or marketing campaign. Plug 'How to do PR' into youtube.com and you'll find a host of videos from experts sharing their secrets of success.
Slideshare.net is equally fantastic as a learning resource, such as Mark Walker’s recent presentation about how to use social media to promote your organisation - which is embedded below.
Don’t worry if you still enjoy reading a good old-fashioned book though. The following books are available from Brighton and Hove Libraries and will give you tons of ideas about promoting your group and can help you sharpen your communications skills.
50 Campaigns to Shout About – Ellie Levenson – One World Publications
Develop your PR skills – Neil Richardson and Lucy Laville – The Sunday Times
Get up to speed with online marketing, how to use websites,blogs,social networking and much more - Jon Reed, Financial Times Prentice Hall.

